our mission & Values
We believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort.
Excellence01
Big Thinking02
Inclusivity03
Customer Love04
Forward Momentum05
EXCELLENCE
Big thinking
inclusivity
customer love
forward momentum
We are looking for people that are not satisfied with “good.” The quote by Benjamin Franklin, “If better is possible, then good is not enough,” is something that speaks to us. With hard work and great talent, we always strive for excellence.
We are looking to do things that others think are impossible. In the words of Walt Disney, “It’s kind of fun to do the impossible.” We live on coming up with big ideas and executing on them.
We have a very diverse workforce from all walks of life. No matter who you are, where you are from, and what you do, your voice matters and is heard. As Mahatma Gandhi said, “Be the change that you wish to see in the world.” We challenge our team to be the change.
We want our customers to feel something special every time they think of us. The famous quote by Maya Angelou really summarizes this, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
We never stand still and wait. We make right decisions, wrong decisions, and everything in between, but we are always making decisions and moving forward. As Henry Ford said, “If everyone is moving forward together, then success takes care of itself.
why & how we do it
We’re not here to re-invent the wheel, we’re here to make it spin faster. Our team has decades of experience in the D2C space. We use that expertise to create
brands that consistently outperform.
DATA DRIVEN
01
The proof is in the data. At Resident we look to real-time analytics to continually improve our products and customer experience.
CUSTOMERS FIRST
02
We love numbers, but we’re obsessed with customer satisfaction. Their happiness is always our number one goal.
PRODUCT FOCUSED
03
The best products at the best prices. A beautiful home should be comfortable, high-quality, and most of all attainable.
resident through the years
2017
2018
2019
2020
2021
2022
Eric Hutchinson, Ran Reske, Craig Schmeizer, Sharon Dagan, Tomer Hatav, and Scott McLeod launch Nectar as a seamless solution for consumers to buy high-quality, affordable memory foam mattresses online.
DreamCloud launches, expanding the company’s offerings to bring the first premium hybrid direct-to-consumer mattress to market at an attainable price point.
Nectar becomes one of fastest growing D2C mattress brands on the market, selling more than 100,000 beds nationally within a year.
Nectar launches in the UK and becomes the first UK mattress brand to be 100% climate neutral.
Resident opens their first showroom in Las Vegas.
Nectar announces Mattress Warehouse as its first large-scale brick and mortar, bringing Nectar into 250 stores on the east coast.
Nectar begins selling on Amazon.
Nectar is named North America’s fastest growing e-commerce retailer in 2018.
The company launches Awara to offer a more sustainable sleep solution, using as many as natural and organic materials as possible.
DreamCloud launches in the UK.
The Nectar buzz continues to build, as more than 21 million people visit the site on Black Friday.
DreamCloud begins selling on Amazon.
Nectar introduces two new premium mattresses to our lineup: Premier and Premier Copper.
Resident opens its first manufacturing facility: a 300,000 square foot space in Jeffersonville, IN, expected to create 100 jobs.
Nectar introduces hybrids and is now available in more than 4,000 retail stores.
The company launches Siena, an even more affordable memory foam mattress option.
2017
2018
2019
2020
2021
2022
OUR MISSION & Values
We believe your home shouldn’t just look good - it should feel good. That’s why we’ve created a house of brands focused on quality materials, timeless design, and most importantly, comfort.
how & why we do it
We’re not here to re-invent the wheel, we’re here to make it spin faster. Our team has decades of experience in the D2C space. We use that expertise to create
brands that consistently outperform.
